Delightful digital experience counts as one of the factors that influence customer willingness to share personal data with companies. Convenience is increasingly becoming a key criterion for about 60 percent of online shoppers, a factor that is only going to become prominent as consumers increase online engagement.
Your team members are digital consumers too! They shop (discover, research, buy), entertain themselves, and communicate digitally. The impact and success of any employee engagement or benefit programs, therefore, depend a lot on tuning in to the needs and habits of these digital Indians. However, does digital just mean access to an online menu of a la carte services? The answer is a resounding no. Someone used to the Amazon, LinkedIn, Paytm, or BookMyShow user experiences as a consumer is not likely to find a one-size-fits-all online directory of services delightful or enthralling.
Relevance, ease of navigation, and convenience matter the most to digital consumers. All these would be great descriptors for your employee engagement and benefits programs too, since they’d drive interest, uptake, and perceived value. The Holy Grail would be programs that are cost-effective and easy-to-administer for you, while also being personalized, engaging and easy-to-use for your team members. Such programs are also more likely to deliver measurable impact and the elusive ROI.
At healthi, we use predictive analytics, great user experience, and personalization from machine learning to help you easily roll out health benefits and programs that your team members will love. healthi is India’s fastest growing digital preventive health start-up, empowering our users to make smart choices about their health so that they can avoid chronic illnesses. 120+ corporate clients trust healthi to take care of the health needs of their team members and their families.
Rekuram Varadharaj is the co-founder and COO of healthi, India’s fastest growing preventive healthcare company.